The brand identity is designed to resonate with individuals seeking a transformative and supportive environment to nurture their personal growth. The creative direction aligns Sarah’s connection to nature and creative quirk, with custom patterns and gradients inspired by the composition of bark. Subtle 12° slants were applied throughout the lettering of the logo to represent Sarah’s ability to positively guide clients on their journey of self-discovery and personal growth.
Full brand identity and creative direction:
Website, Google template library, LinkedIn and social templates.