Art direction, branding design and production for print and digital for the Simonds Journey Campaign. I worked directly with the client to create the look and feel of the campaign. The aim was to promote the offering of upgrades when purchasing a home in the Simonds Homes Range. The emphasis is on luxury and quality over quantity and empowers customers to choose upgrades that best fit their budget and lifestyle. The look and feel compliments the Simonds Homes Range and was rolled out nationwide. Work completed whilst Senior designer at Strange Animals.