Creative lead specialised in brand, graphic & digital design.
Career
With a global perspective from working in creative agencies and fast-paced multinationals like YouTube, I've spearheaded the development and implementation of visual design systems that bridge businesses and industries. My expertise lies in crafting cohesive design languages that not only enhance user experience but also align with brand identity and strategic goals.
With a degree in Graphic and Communication Design from Leeds University, I embarked on a design journey that has taken me across the globe. From internships in Manchester and Calgary to working in Amsterdam, Melbourne, and London, I've immersed myself in diverse creative cultures. Currently freelancing from East London, I'm eager to apply my international perspective and passion for design to a new creative home.
Integrity, collaboration and doing the right thing are my guiding stars. I flourish in team settings where I can mentor, learn from and empower others to unleash a joint creative potential.
Design
An award-winning brand champion, I'm a master of transforming complexity into simple, crafted design solutions that are accessible, scalable and long lasting.
I adopt a holistic project approach, ensuring that design decisions align with business objectives, long-term values, and end-user needs to create impactful design solutions.
Driven by human connection, I thrive when collaborating with passionate experts across industries to transform ideas into reality. I am in flow when I'm making a difference, whether it's bringing a vision to life, solving a creative challenge, motivating a team, revitalising a brand, or crafting design systems that foster consistency and order.
Life
A vibrant collector, charity shop fiend, and stationery enthusiast, I'm always on a quest for creative inspiration. My passions extend from wolfing down street food and discovering hidden gems to invigorating outdoor lido swims and immersing myself in travel, festivals and summer picnics.