As an art director for A Gallery Named Sue, a contemporary art gallery located in the Hague.
I was responsible for creating their branding and marketing materials.

Concept: a reflection of the windows in the gallery 

Inspired by the architectural feautres of the gallery I created the logo. Clean lines and simple, clear typography the focus was to create a strong defined identity. The bold red colour from the logo was then used on corporate business cards, the front door and marketing materials to display the contrast between the refurbished industrial interior of the gallery, with a more contemporary finish. 

Deliverables: logo, invites, stationery, landing page and website concept, interior finishes: door and signage.

A Gallery
Named Sue.

 The inspiration behind the logo

The inspiration behind the logo

 Letter-pressed business cards with orange edges (printed by  Martijn Otto Wolf )

Letter-pressed business cards with orange edges (printed by Martijn Otto Wolf)

 Landing page

Landing page

 Front door painted to match the logo pantone, acrylic white signage.

Front door painted to match the logo pantone, acrylic white signage.

 Tote bag 

Tote bag